By Jo Han Mok, #1 bestselling author of “The E-Code”
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If there's one thing I absolutely love more than having a “Sale” show up in my ClickBank account, it’d be a sale with the 2 alphabets “RB” tagged to it.
RB, in Clickbank parlance, stands for Rebill.
In other words, your profits do not end when your customer made a purchase – he/she will continue to pay for use of that product.
This is made possible with the introduction by ClickBank of recurring billing products.
To the affiliate, this means ongoing sales and commissions so that you get paid for months!
This is also one of my biggest secrets to being able to rake in huge chunks of commissions, day after day, week after week, and month after month with clockwork
predictability.
When you start promoting “rebillling” products, you’ll find that even though payments don't initially increase each week, the beauty is they DON’T fall away because of the monthly rebills that kick-in and keep kicking in for you, and this in part creates a whole lot more stability and predictability in income.
Real quickly…let’s take a look at affiliates can easily locate hot “rebilling” products to promote.
Recurring billing products usually fall into two categories
--- Recurring Service/Use Of Tools
A great example would be services like web hosting, article submissions, autoresponders, mailing list management, or use of web-based software.
--- Recurring Content Delivery
A membership site would be a great example. This is a subscription based website where customers pay for access to content that is updated on a regular basis like say “Ebook of the month”, “Success Interview audio” etc.
Other examples could be access to forums and other types of communities (i.e Online Mastermind Group, Online Coaching Group), so on and so forth or a paid newsletter model where customers with access to the latest information about particular niche.
To locate recurring billing products to promote, all you have to do is:
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Step #1:
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Visit the ClickBank Marketplace
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Step #2:
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Select the Category/Sub-Category of the product you
want and use the Narrow Results by Billing Type
option.
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Alternatively, you can elect to use Find Products at the top of the page with Advanced Search and choose the Billing Type as Recurring.
In addition to the usual Marketplace stats you will find these metrics:
Avg Rebill Total $: is The average amount you stand to make after the initial sale, i.e it is the total of future rebills.
So it's a good indication of the subscriber’s stickiness rate.
Avg %/rebill: The average commission rate earned on rebills (excluding the initial sale).
These metrics will give you a good indication of the ‘economics’ which come with promoting the particular recurring product and whether it’s worth promoting or not.
In summary: If you’re used to promoting products that are “one shot” sales, you might want to explore the possibility of introducing the promotion of recurring billing products into your marketing mix as they provide more long term financial leverage. Simply follow the no brainer steps outlined in this article to get started.
About the author:
Jo Han Mok is the author of the #1 international bestseller, “The E-Code”. He is the founder of the “Clickbank Player’s Club” which turns struggling Clickbank rookies into true Clickbank “Players” who dominate Clickbank with ease.
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