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As we discussed last time, email marketing is not just for Internet based companies any more. Many brick and mortar companies are adding email marketing to increase their customer base. Email marketing is a great way for you to keep in touch with your clients. You can send out a newsletter that lets them know what is coming up for the month ahead or to advise them of a sale or store closure that may be taking place.
You can also use email marketing to promote specialty items or events that are going to be happening in your shop or for your industry that your customers may want to know about. Make sure that you keep these emails fun and entertaining so that your customers will look forward to receiving them when they arrive in their email as discussed above.
It is important that you give your customers the option to opt-out of emails. There are two reasons for this option. First of all, you do not want customers who do not wish to continue to receive emails to get them. The opt-out option not only protects your customers, but also your company. It may be assumed that if you offer an opt-out that your customers will use it. Some may, but it has been established that those customers will not be inclined to visit your site again and so this is not a huge loss to your company.
Any time you are considering a new innovation to your website, you may want to send out a survey to see if your customers would be interested in the product or if they think it would not work for them. This is a great marketing tool as you will get a great grasp on what your customers are looking for from you and what will and will not sell.
You want to make sure your emails get opened and ultimately read. The best way to do this is to have a catchy title that invokes curiosity and entices potential readers to open the email and explore its contents. If you are offering a sale or special offer, make sure that you include the sale in the title of the article. There are tons of other marketing tips for you learn. We hope you enjoyed this brief e-course. Tomorrow we will be discussing common e-mail marketing mistakes.
To Your Success,
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