Choosing the right keyword is the first and the most critical step of any SEO Campaign.
Following are the Best Practices for how to use your keywords:
In the TITLE tag – Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words. The Keyword can be anywhere in the tag but preferably near the beginning.
In anchor text – Anchor text with keyword focus from external links is an important factor. Inbound links are considered positive not only for the site but for the keyword as well.
In headings – The Keywords placed on the heading in H1 is an important factor but the page should have actual text relevant to the keyword. Try to keep the heading precise (7-10 words). It is good to have the keyword as the first word of the heading.
In Domain Name – Domain names incorporating vital keywords is a very important factor.
In URL – Helps a lot to rank well but keyword should be in the other parts of the document. It should not be over optimized else you might be penalized.Density – It is a measure to check the relevance of the web content. Keep less than 10% keyword density. Upto 7-8% for targeted 2-3 keywords and 1-2% for minor or secondary keywords on a page.
Every the placement and right word will be good connection keyword with SEO.
correlation article :
How to get search engine with simple SEO
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