Nickelodeon Responds to Study Claiming ‘SpongeBob’ Hinders Preschoolers’ Attention Spans

A senior vice president for Nickelodeon is calling foul on a new study out today that suggests preschoolers’ attention spans are hindered from watching certain cartoons such as “SpongeBob SquarePants.”
In an interview with “Nightline,” Jane Gould, the senior vice president of Consumer Insights for Nickelodeon/MTVN Kids and Family Group, said the study, which was published in the journal Pediatrics, didn’t include enough kids in its sample size and that “SpongeBob” wasn’t an appropriate choice .

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