Viral marketing campaigns are based on inexpensive, cost-effective methods of building excitement about your brand or product. Most viral seeding methods are free, but today I want to talk about one that – while not free – can be a real benefit to any campaign.
Advertising.
There are a couple of kinds of advertising you can use to kick-start your viral campaign. The first is probably the most obvious: paid ads on relevant blogs, websites, and in email newsletters. You can use banner ads (fancy graphic ads that look like ads) if you like, but text links are actually more effective and have a better click through rate. Consider what your objective is before deciding on your ad type. For branding use graphic ads. For clicks, use text ads. Either one should be relatively inexpensive, unless you want your ad to appear on the likes of Mashable or The Huffington Post. Then you should be prepared to spend a fair amount of cash. But for the average blog, text link advertising is pretty reasonable.
The other kind of ad to consider is a pay per click ad, but maybe not for the reasons you suspect. Pay per click is especially good for testing a campaign. Say you want to know which of two keywords produce better results for you. Test it with a pay per click campaign. Or if you want to know which landing page converts better, a PPC ad is the fastest way to find out. Of course you'll get some viral action from a PPC ad, too, but that shouldn't be your primary purpose.
With either form of advertising, be sure you set a budget you can live with, and stick to it. This is, after all, a viral campaign, and that means not spending a ton of money on
advertising.
Here's to a profitable viral campaign!
Arthur M.
Start A VIRAL Frenzy!... Here's How...
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