Twitter won't do you much good if no one bothers to click your links. Writing eye-catching, interesting tweets involves the same general concept as writing strong e-mail headlines. You must pique their interest and make them curious to see what you have to offer.
• Ask a provocative question. “Will's Obama's new tax reforms bring your small business to its knees?”
• Write a headline that sounds like news. “New Twitter software revolutionizes social networking!”
• Blunt, direct statements. “Free CPA Short Report – No Optin Required”
• Lists. “Ten Reasons Why You Need To Trash Your Iphone”
• How-to tweets. “How to get 1000 visitors to your blog – overnight!”
As you can see, it's not really rocket science. Just be creative. Instead of tweeting, “New SEO Ebook released today! Get it now!”, think of all the different ways you could say roughly the same thing in a more interesting fashion.
• “Revolutionary New SEO System Kicks Google's Ass!”
• “How much would you pay to kick Google's ass?”
• “What if I told you that everything you know about Google – IS WRONG?”
• “Tired of crap? Get the system that ACTUALLY WORKS.”
• “10 Reasons Why Your Website Isn't Ranking – And How To Fix It”
You get the idea.
If you're using bit.ly to shorten your URLs, you can actually track your links. This way, you can find out which headline is bringing in the most clicks, and replicate it again and again.
Of course, as I mentioned before, these “eye-catching” headline tweets should only be tossed in here and there. Keep the majority of your tweets free of advertising altogether, or people will quickly become fed up with your blatant, desperate marketing attempts.
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Want to learn more about marketing with Twitter? The 5 Day Twitter Course has all the information you'll need.
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