Writing For The Web

You must know how to write to communicate in order to provide a high-value content based web site. Learn how, here!

The Web is a TEXT communication medium. And, ANYONE who communicates on the Net, even if it's only via e-mail, NEEDS to know how to write to communicate! This is simply a critical skill set that EVERYONE needs.  EVERYONE!

Building a business is all about building relationships, relationships with your customers...this applies whether you're a brick-and-mortar shop, a home business or a network marketing business. BUT, the same doesn't hold true for your online business.

PREselling is the online version of relationship building! And content is key; however, you must know how to write to communicate in order to provide high-value content that will PREsell. Make Your Content PREsell! ("MYCPS!") shows you how!

Give them what they want by converting your knowledge into high-quality, in demand CONTENT. Create high-value content that OVERdelivers what is being sought, in your particular "been there - done that" voice and flair.
Develop trust and confidence ("PRESELL") by OVERdelivering relevant, original, high-value information to these motivated pre-customers. In short... deliver valuable, appropriate, editorial content that PREsells. Write content that has your potential customer/client’s best interests at heart. Meet their needs. Fulfill their wishes. Provide a solution. Relevant, high-value CONTENT creates an “open-to-buy” mindset and smoothly introduces your visitors to your MONETIZATION offers. 4 Critical Steps to Small Business E-commerce Success: C - T - P - M

REMEMBER THIS...

The Web is a TEXT communication medium. For the next 10 years (at least), text will remain THE way to communicate.  During that time, you will make or break your business success, your very life possibly. And that's where MYCPS comes into play...Somewhere along the way, we have become obsessed with everything except how to write that TEXT.  I can't overemphasize its supreme importance.  ANYONE who communicates on the Net, even if it's only via e-mail, NEEDS this book.  In truth, it's not ONLY for online marketers...EVERYONE needs this book.  EVERYONE!

Make Your Content PREsell! ("MYCPS!") shows you, step by step, clearly...

1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/self into a unique position
4) how to honestly convince people to trust and like you.
No other book in the world shows you how to do this.  We live in a world where communication is the #1 skill set of value.  Without that skill, you're doomed.

Note: The educational system has NOT improved over the decades, either. I encourage you to share MYCPS! with your teenaged and older children, to teach them how to write TO COMMUNICATE. This is simply a critical skill set that EVERYONE needs, but that is not being taught.